It’s not every day that you can attend a one-day event and suddenly get an entire business marketing strategy fired at you from every angle. But if your current marketing strategies are failing you, or you just need a fresh look at how to build your online publishing future, our upcoming Mequoda Bootcamp is designed to teach publishers, managers and CEOs just that.
My favorite part of any online marketing strategy is the social strategy. What’s the impact of a Facebook post? Why does Google suddenly think a post with tons of “likes” on it is more valuable to their algorithm?
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Any media company who’s competing in the online socialsphere needs a Facebook strategy. If you promoted that guy who goofs off on Facebook all day into your new social media strategist, you’re probably going to see some gaps in results. Does he know how to work the platform, possibly even get a crowd going? Sure. But does he know how to make any kind of money, generate leads or even get someone on your email list? In most cases, the answer is probably no.
And that’s sort of a problem, because if you take a competitor and analyze their Facebook page, you can only see what’s happening on the front end. Are they good at making conversation? Great. Do they get a lot of “likes”? Super. Do they get any kind of ROI? What do they even consider their “I”? Those are the pieces we’ll put together for you at the upcoming Mequoda Bootcamp, so register now.
